How I Learned to Stop Worrying and Love Turning Ugly Into Beauty


StarApple launched right as the pandemic started; saying it was rough is an understatement. Businesses focused on cutting costs and getting to some semblance of control.  It wasn’t easy convincing them to spend on data science and AI during such a chaotic time; it was viewed as a revenue drain. I considered it differently; this was the best time to utilise data science and AI to forecast the future, reduce risks, delight customers and secure revenue. Data science and AI are profit drivers; we just had to prove it. We did it repeatedly for every client, and two years later, we have grown significantly and expanded outside of the Caribbean. It all started with an idea.


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